Bachelor of Science in Business Administration – Major in Marketing Management
Batch 2018
Princess Krystal Rangel is a dynamic marketing professional and proud alumna of Manila Central University, graduating in 2018 with a degree in BSBA-Major in Marketing Management. With a strong foundation in marketing and communications, she has since carved out a thriving career in the UAE hospitality and retail industries.
Currently serving as a Marketing Executive at the prestigious Swissôtel Al Murooj in Downtown Dubai, Princess plays a key role in brand strategy, digital marketing, and campaign execution for the hotel’s various outlets and services. She has been instrumental in the rebranding efforts of several hotel amenities and has contributed to the property’s impressive achievement of 17 awards in 2024.
Her professional journey includes marketing roles at The Act Hotel and 72 Hotel in Sharjah, UAE, as well as a key marketing and coordination role with Original Cake Philippines. Princess is highly skilled in social media management, SEO, SEM, graphic design, and video production—tools she leverages to drive engagement and deliver impactful campaigns.
Known for her creativity, technical skills, and strategic thinking, Princess continues to raise the bar in her field. Her accomplishments stand as a testament to the caliber of graduates produced by Manila Central University.
Recently, Ms. Rangel was invited by the School of Business and Management to be one of the speakers during its Foundation Day Celebration held on April 29, 2025. She shared her professional journey and insights with the aim of inspiring the future marketers of Manila Central University.
